Key Attributes of an Effective Business Card
Although electronic gadgets like cellphones are slowly making business cards less functional, they remain crucial in the business world. They allow a faster way of exchanging contacts during corporate events like company’s general meetings, gala nights, dinners, and others. That said, these small cards need to have some critical qualities to be effective. Otherwise, the business cards you give to potential clients, associates, and other crucial persons will not serve the purpose you intended for them.
Below are some of the critical features of effective business cards:
They Are Legible
Since the primary reason to issue your business cards to people is to communicate your contacts and company details, you must ensure that they are easy to read. As much as funky fonts are exciting to look at, they may make it hard for those who get your cards to read them at a glance, as is expected. It would help to ensure the fonts you use on your cards are not too fancy, small, or exaggerated in any way that may distract the recipients from reading the fast and getting your details. Besides, you should have your logo as the vital thing that adds beauty and spice to your card. It would help if you endeavored to keep the text understandable and straightforward.
Cover Only the Crucial Things
Business cards should contain only the necessary details that arouse the recipients’ interest and find more about your business. Also, brevity makes them memorable. You have to carefully pick the information that you include on the cards to avoid information overload. Moreover, having lots of things on it will mean using smaller fonts and squeezing them on the small space, making it messy and unappealing. It is crucial to leave out all the unnecessary social media profiles’ details and slogans, making the card overloaded and less memorable.
Designed and Printed Professionally
Some people are DIY fans and would try to make their business cards. Unfortunately, if you do not have commercial printing skills and capabilities, the card will come out as cheap and second-rate. And you would not want to give such an impression of your company. The best option would be to get them designed and printed professionally on quality paper to provide a great impression of yourself and your company. It may cost you some bucks, but it is worth the image you want to leave with the cards’ recipients.
